The importance of publishing mega bestsellers

The New York Times article highlights James Patterson...

Like most authors, James Patterson started out with one book, released in 1976, that he struggled to get published. It sold about 10,000 copies, a modest, if respectable, showing for a first novel. Last year, an estimated 14 million copies of his books in 38 different languages found their way onto beach blankets, airplanes and nightstands around the world.

Since 2006, one out of every 17 novels bought in the United States was written by James Patterson. He is listed in the latest edition of “Guinness World Records,” published last fall, as the author with the most New York Times best sellers, 45, but that number is already out of date: he now has 51 — 35 of which went to No. 1.

...and argues that without mega producers, super bestsellers such as Patterson, the publishing offer would be very limited:

[...] without profits from blockbusters like his, publishers wouldn't have the resources to publish more literary, less mass-market works.
Or celebrity biographies for which they pay millions in advance fees only to find that readers don't give a damn about them.

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