Embarrassed of your freshly printed novel being full of typos? Not your fault:
"Every time you type an email or a document, errors are likely to creep in — and no matter how carefully you proof read, you might not catch everything. Why do we have such a hard time noticing typos and repeated words?
It turns out this is partly a matter of the way your brain processes text — and partly something that's specific to English and a few other languages.
...why do we so often get tripped up on typos and misspellings? It turns out, there's a whole class of word illusions clustered around our instinct to miss errors.
It's true that we miss those types of things routinely. But that's generally because we look for what writing is — and not what writing isn't. What writing is, generally, is a way to communicate meaning from one person to another.
...reading is so trained into our culture, we do it instinctively. Sometimes our eyes bounce off a page of dense, boring text without absorbing any content — but for the most part it's almost impossible to look at a word and not read it."
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