e-Reader owners like their gizmos

Market research survey results:

E-Reader satisfaction is high among owners, according to a new report e-Reader Owners: Attitudes and Usage from leading market research company The NPD Group.  Almost all owners (93 percent) said they were “very satisfied” or “somewhat satisfied” with their device.  Only 2 percent of owners expressed any level of dissatisfaction.

Features are important to e-Reader owners.  According to the report, 60 percent of owners said wireless access was their favorite feature on their e-Reader; touch was mentioned by 23 percent of owners. [...]

Even with great features, e-Reader owners are still looking for more in these relatively new and still evolving devices. Some recommended improvements from owners include more book title availability, longer battery life, and color screens at 42 percent, 39 percent, and 34 percent respectively.  Content is important, and while almost half (46 percent) of owners said they were mostly satisfied with the selection of titles for their e-Reader devices, only 39 percent said they could find every title they were looking for.

But it seems that e-Reader owners aren’t married to their e-Readers to do their reading.  About three-in-ten owners say they use at least one another device for reading e-books, such as a PC or a smartphone. MORE HERE

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