Paolo Coelho scores riches through piracy

Author Paolo Coelho finds riches in piracy:

"His view is that letting people swap digital copies of his book increases sales. He gives this example of his experience in the Russian market where his books sold a mere 1,000 copies. He uploaded the Russian translation of his copy and the sales went up from 1,000 to 10,000 and more.

Once he found this avenue he says he set up his own site called ‘The Pirate Coelho’. He went to BitTorrent and got all his pirated editions and put them on his site. “Since then, my books have sold about 140 million copies worldwide,” he noted in his article.

According to him this gives a reader the possibility of reading your book and choosing whether to buy it or not."

Source: http://www.ibtimes.com/articles/189585/20110730/paulo-coelho-piracy-books-authors-the-alchemist.htm