"Laura Mickes and her team took 200Facebook stat us updates, stripped them of their context, and showed them to 32 participants alongside other decontextualised lines from 200 different fiction and nonfiction books.
The participants were shown the lines on a screen, briefly, and given the choice of saying whether it had been repeated from earlier in the experiment or not.
The results found that, across the board, people were one and a half times as likely to remember a Facebook post as a line from a book — and, when a similar experiment was carried out with faces instead of the lines from novels, it showed that people were two and a half times as likely to remember the Facebook posts over the faces."
From: http://blogs.wsj.com/tech-europe/2013/01/17/social-media-posts-more-memorable-than-literature/
SpyWriter Jack King || "A new King of thrillers on the horizon" || Author of Political Thrillers || www.SpyWriter.com
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