Writers as products

Just as their books, writers too are only products to be traded and monetized upon:

"Consumers and publishers are coming to rely on branding to assure them of something; in the former, the assurance that the title will provide a certain, essential, worthwhile experience; and in the latter, that the brand will be profitable.

...the publishing industry has been using similar branding tricks for years. No matter how successful or talented your author, it's virtually impossible for anyone to write and release more than a single book in a year. What is labelled as the work of a successful author might contain the author’s ideas, characters, and plot, but actually be written by ghost writers."

Source: http://games.on.net/article/15295/Brand_and_Soul_Whats_in_a_Name

This writer still writes his own books!

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