Support literature for a better society

"Literature is about social liveliness, it's a life-blood [...] It enriches life. Culture enriches people, it makes for a better society, it makes for a better educated and more cultivated and humane society. Literature is part of that [...] It was hugely important for corporations, such as banks, investment firms, construction companies and property developers to support literature as part of the arts, and for us to say to them: You can't just develop properties, you have to let people develop as well" SOURCE