"Laura Mickes and her team took 200Facebook stat us updates, stripped them of their context, and showed them to 32 participants alongside other decontextualised lines from 200 different fiction and nonfiction books.
The participants were shown the lines on a screen, briefly, and given the choice of saying whether it had been repeated from earlier in the experiment or not.
The results found that, across the board, people were one and a half times as likely to remember a Facebook post as a line from a book — and, when a similar experiment was carried out with faces instead of the lines from novels, it showed that people were two and a half times as likely to remember the Facebook posts over the faces."
From: http://blogs.wsj.com/tech-europe/2013/01/17/social-media-posts-more-memorable-than-literature/
SpyWriter Jack King || "A new King of thrillers on the horizon" || Author of Political Thrillers || www.SpyWriter.com
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
15/01/2013
Sock Puppet Social Media Friends
"The US military is developing software that will let it secretly manipulate social media sites by using fake online personas to influence internet conversations and spread pro-American propaganda."
Propaganda program "will allow one US serviceman or woman to control up to 10 separate identities based all over the world."
The military "stipulates that each fake online persona must have a convincing background, history and supporting details, and that up to 50 US-based controllers should be able to operate false identities from their workstations "without fear of being discovered by sophisticated adversaries"."
More: http://m.guardian.co.uk/technology/2011/mar/17/us-spy-operation-social-networks
SpyWriter Jack King "A new King of thrillers on the horizon" www.SpyWriter.com
Propaganda program "will allow one US serviceman or woman to control up to 10 separate identities based all over the world."
The military "stipulates that each fake online persona must have a convincing background, history and supporting details, and that up to 50 US-based controllers should be able to operate false identities from their workstations "without fear of being discovered by sophisticated adversaries"."
More: http://m.guardian.co.uk/technology/2011/mar/17/us-spy-operation-social-networks
SpyWriter Jack King "A new King of thrillers on the horizon" www.SpyWriter.com
19/10/2011
Pentagon to use stories in propaganda wars
"Stories “change the course of insurgencies, frame negotiations, play a role in political radicalization, influence the methods and goals of violent social movements.”
[...] the Pentagon wants researchers to study how stories infiltrate social networks and alter our brain circuits. One of the stipulated research goals: to “explore the function narratives serve in the process of political radicalization and how they can influence a person or group’s choice of means (such as indiscriminant violence) to achieve political ends.”
Once scientists have perfected the science of how stories affect our neurochemistry, they will develop tools to “detect narrative influence.” These tools will enable “prevention of negative behavioral outcomes … and generation of positive behavioral outcomes, such as building trust.” In other words, the tools will be used to detect who’s been controlled by subversive ideologies, better allowing the military to drown out that message and win people onto their side." From: http://www.wired.com/dangerroom/2011/10/darpa-science-propaganda/
Meanwhile, you do not have to wait to find out how state "wins people onto their side" by use of propaganda - read all about it in this chilling book.
05/10/2010
Writers and Social Media
Recently Malcolm Gladwell weighed in on the relevance of Facebook and Twitter. His answer was a vigorous headshake, so vigorous the head could actually unscrew. Seems Gladwell unnerved a touchy subject. Everyone is running in circles, like headless roosters. Are Social Media of any use to writers / novelists?
Louis-Ferdinand Céline answers (and long before the emergence of these services):
"Let's talk about work, the job of writing. It's the only thing that counts. And even that calls for a good deal of indiscretion. Too much publicity in the way people talk about these things. We're objects of publicity. It's revolting. It's high time people took a cure of modesty. In literature as in everything else we're befouled by publicity. It's disgraceful. I say: do your job and shut up, that's the only way. People will read it or they won't read it, that's their business. The only thing for the author to do is to make himself scarce."
Louis-Ferdinand Céline answers (and long before the emergence of these services):
"Let's talk about work, the job of writing. It's the only thing that counts. And even that calls for a good deal of indiscretion. Too much publicity in the way people talk about these things. We're objects of publicity. It's revolting. It's high time people took a cure of modesty. In literature as in everything else we're befouled by publicity. It's disgraceful. I say: do your job and shut up, that's the only way. People will read it or they won't read it, that's their business. The only thing for the author to do is to make himself scarce."
12/03/2010
Writers and Social Media
Wondering which Social Media works best to channel your brand and message? Look no further:
Download full chart here (pdf)
Download full chart here (pdf)
05/02/2010
Social Media and Authors
Toronto Social Media Week concentrates on digital book marketing:
McFadden emphasized how valuable it can be for authors to market their books online during the pre-publication process, using Twitter and Facebook to reach a very specific audience. Instead of reaching readers through traditional book reviews and ads, readers can now find out about the writing process of authors, and in some cases, even their personality. [...]
What about the perils of Twitter? McFadden warned that while authors should feel free to tweet as they please, they must remember there can be consequences – for instance, she advises authors to keep their feelings about a negative review in check, no matter how angry you feel at the time. [...]
More Here: http://bit.ly/arK9U3
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